MB4 Studio provides design, strategy, and management consulting services for businesses and entrepreneurs in industries ranging from power sports to health insurance. Our process allows us to immerse ourselves into an organization in order to achieve our client’s business goals on their terms.

Melissa Breitenfeldt

Melissa Breitenfeldt

Owner, Designer/Strategist

Strategic Designer

I thrive in the gray areas. Integrating brand positioning, business goals, and the customer needs into the design of a strategy, product, or service experience. As the Lead Color, Materials & Finishes designer at Polaris Industries, I managed the department’s work on all of Polaris’ product lines and led the team through significantly increasing demand for our capabilities in an ever changing environment. Because of that experience, I founded MB4 Studio in order to prove, improve, and educate on the value of design as a vital role in business innovation. View Design Portfolio

Systemic Leader / Complex Problem Solver

I love providing clarity in an ambiguous situation, then driving the needed change into an organization, team, or product solution in order to fully deliver the desired experience and products to the customer. Give me any problem. I’ll dig in, find the pain points, and visualize it in order to solve it through stakeholder engagement and human-centered design processes. View Business Strategy Portfolio More available upon request

MBA – Design Strategy / CCA . BFA – Painting / MCAD


    Design Management
    Business and Innovation Strategy
    Brand Strategy
    Customer Experience


    Brand Identity Development
    Product Color, Trim, Finishes for Manufacturing
    Vehicle Graphics & Badging
    Instrument Panel Displays
    Surface and Textile Design
    User Experience Design

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