Victory Motorcycles New Logo Store Display
Victory Logo Previous and NewVictory Motorcycles New Logo Store Display
Victory Motorcycles Stamped Aluminum Tank Badge Design
VICTORY MOTORCYCLES BADGE REDESIGN
Intention was to create a timeless icon by:
- Making it bold and clean
- Matching it to the attitude of the newest American motorcycle brand
- Fitting the look of the existing Victory motorcycles’ tank and fender lines
- Making a logo that people want to wear and show off in all aspects of their lives.
The new “Victory” font is a hand drawn custom made font made from taking the older Victory font into a more contemporary one. By doing this it helps transition the new logo feel from the old.
Tank badge is stamped aluminum with a clear resin in the red V.
Behind the scenes video of the making of the stamped aluminum Victory badge