Kolpin Outdoors was launching a new product line and needed to ensure that their brand strategy was in line.  Also, with a new product line strategy, came the need to rethink their current catalog design and structure. Their current logo was very power sport focused, while some of their new products were more hunting focused.

Our team worked with Kolpin Outdoors to help refine their brand strategy and updated identity system.

• Brand strategy
• Logo redesign
• New identity design
• Completely reimagined their catalog structure and look

Related Work