Kolpin Outdoors

by Melissa Breitenfeldt | Feb 5, 2018

Kolpin Outdoor Brand Strategy and Identity Redesign

Kolpin Outdoors | Logo Redesign

kolpin_screenshots_3

Kolpin Outdoors | Business Card Design

Kolpin Outdoors | Catalog Design

Kolpin Outdoors | Catalog Icon Set Design

Kolpin Outdoors was launching a new product line and needed to ensure that their brand strategy was in line. Also, with a new product line strategy, came the need to rethink their current catalog design and structure. Their current logo was very power sport focused, while some of their new products were more hunting focused.

Our team worked with Kolpin Outdoors to help refine their brand strategy and updated identity system.

Brand strategy
Logo redesign
New identity design
Completely reimagined their catalog structure and look

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Logo

by Melissa Breitenfeldt | Jan 13, 2018

LOGO

Major Brands and Redesigns

Product / Sub Brands

Sub Brand Product logos designed for OEMs such as Polaris Industries

Small Business

Logos designed for various small businesses across industries such as power sports, cycling, and athletic goods.

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Victory Motorcycle Logo Design

VICTORY MOTORCYCLES BADGE REDESIGN The intention of the Victory Motorcycles logo redesign was to create a timeless icon by: Making it bold and clean Matching it to the attitude of the newest American motorcycle brand Fitting the look of the existing Victory...

Victory Empulse Motorcycle, Paint Scheme

by Melissa Breitenfeldt | Mar 14, 2016

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2016 Victory Empulse TT Paint, Finishes, & Branding

Victory Electric Motorcycle – Empulse TT Production and Race Bike 2016

Branding
Gauge Design
Production Paint Scheme
Race Bike Wrap

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Badge and Gauge Design

by Melissa Breitenfeldt | Mar 1, 2015

BADGE AND GAUGE DESIGN

Product Badge Design and Development

Product badges designed for companies such as Polaris Industries.

Vehicle Gauge Face and LCD Segment

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Victory Motorcycle Logo Design

VICTORY MOTORCYCLES BADGE REDESIGN The intention of the Victory Motorcycles logo redesign was to create a timeless icon by: Making it bold and clean Matching it to the attitude of the newest American motorcycle brand Fitting the look of the existing Victory...

Victory Motorcycle Logo Design

by Melissa Breitenfeldt | Mar 1, 2015

Victory Motorcycles New Logo Store Display

Victory Logo Previous and NewVictory Motorcycles New Logo Store Display

Victory Motorcycles Stamped Aluminum Tank Badge Design

VICTORY MOTORCYCLES BADGE REDESIGN

Intention was to create a timeless icon by:

Making it bold and clean
Matching it to the attitude of the newest American motorcycle brand
Fitting the look of the existing Victory motorcycles’ tank and fender lines
Making a logo that people want to wear and show off in all aspects of their lives.

The new “Victory” font is a hand drawn custom made font made from taking the older Victory font into a more contemporary one. By doing this it helps transition the new logo feel from the old.

Tank badge is stamped aluminum with a clear resin in the red V.

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